What is matcha green tea?
Matcha is 100% natural, organic green tea leaves which have been carefully ground down to form a fine powder.
It has been drunk in Japan as part of the tea ceremony for almost 900 years, and is used by Buddhist monks to keep them alert, awake and focused during long days of meditation.
Until recently, virtually all matcha has been consumed within Japan, where it's particularly popular among students who are cramming for exams. But it’s now gaining popularity in the UK, too, and it can be found in cafes, health food shops and smoothie bars.
We like to think of matcha as a sort of superhero amongst teas, as it’s super-concentrated and packed full of the goodness we need to help keep us looking and feeling happy and healthy.
The tea leaves are grown under cover for the last two weeks of cultivation to produce lots of chlorophyll (the bright green good stuff).
They are then dried and slowly ground between two granite rocks to a very fine powder. This is then packed immediately in a vacuum sealed tin, to lock in all the nutrients.
Where is it from?
teapigs genuine organic matcha comes from the renowned Nishio region in Japan, where some of the country’s highest quality tea leaves are grown. Due to its idyllic climate, freshwater rivers and fertile soils, this region has been known for its tea cultivation ever since 1200s. It even holds the Guinness World Record for the largest simultaneous tea ceremony!
You may be concerned about the sourcing of our matcha since the tragic earthquake disaster in March 2011. The Nishio region is over 600km South of Fukashima and, as well as undergoing strict testing by the Japanese Authorities before it leaves the country, our matcha is tested twice more before it reaches our shelves.
What makes teapigs matcha the best?
There are lots of different types of green tea powders on the market, but not all of them have been harvested and produced in the same way. teapigs organic matcha is the real deal. Here’s what makes ours top notch:
The tea itself
- teapigs organic matcha is premium grade. Matcha can be produced in different grades - some are premium (top quality and nutrient rich), whilst others are poorer grades and contain fewer nutrients.
- teapigs matcha is organic. The green tea used for teapigs matcha is 100% organic, and has been certified by IMO Switzerland (EU organic, USDA organic) and JONA (Japanese organic). Some matcha teas on the market, which claim to be organic, are not actually certified.
- only the leaf is used. Some types of matcha contain the stems and veins, which can dilute the nutritional value and leave it tasting bitter. Our matcha has had the stems and veins rigorously removed - we like to stick to our guns when it comes to quality and flavour.
How it is produced
- 3 layers of cover. teapigs organic matcha is grown with not 1, not 2, but 3 layers of cover. Not all matcha gets so much protection from the light, thus maximising the chlorophyll content.
- careful hand-picking. picked by hand by skilled workers ensures that only the young leaves and buds are used; this keeps the quality of matcha consistent.
- granite grinding. teapigs organic matcha is ground in the traditional method using granite stones in a controlled environment, to prevent nutrient loss. Some matchas use air pulverisation methods to grind it down, but all that friction can cause loss of nutrients.
- laboratory tested. teapigs organic matcha is put through lab testing to make sure it is perfect. We test everything from the particle size to the levels of nutrients, amino acids and catechins – so you know you're getting a great cup every time.